Xiaowey Li






2020 Alibaba Design Album

AlibabaDesign stands as the internal designer community of the company, comprising a collective of over 2,000 skilled designers. In the year 2020, a significant milestone was achieved when Alibaba Design unveiled its inaugural album—a creation that was conceived, penned, and performed by these very designers.

The album's overarching theme found expression in the vibrant hue of bright orange, casting a powerful visual impact on the observer. The album cover boasts a translucent quality, which subtly adds depth to the visual experience. A noteworthy detail to underscore is my deliberate selection of a dialog box as a central visual motif. This choice symbolizes the sentiment that "what the designers wish to convey is encapsulated within this album." My intention was to leave a lasting impression, prompting the audience to recall that this album is the collective labor of a group of designers who share a profound love for music.

My role
Album design (April, 2020)