︎

Xiaowey Li


Watercolor
Calligraphy
Brand
2023 | Studio 8 Branding
2021 | T-Head Chipset Branding
2020 | APSARA Branding
2018 | UCAN Branding
2018 | PyeongChang Olympic Sled Design

Visual 
2024 | Edge Browser Theme
2024 | MSN Weather Data Visualization
2023 | Microsoft Edge & MSN Sustainable Design
2023 | Windows Spring Fesitval
2021 |  Design Festival Poster
2020 | Alibaba Design Album
2017 | Trust Survey of Cloud Computing in China
2015 | CUMT Postcard

Product & Landscape
2024 | Copilot for Activities
2022 | Design for Seniors
2014 | Municipal Government Landscape Design & Facade Redesign

About

︎ ︎ ︎

Xiaowey Li

XIAOWEY LI
Greetings! I am a former landscape architect who has seamlessly transitioned into the dynamic realm of design innovation. My creative journey is rooted in Beijing.




Xiaowey Li 李曉偉  

He/ His/ Him
Phone: +86-*** **** ****
E-mail: leexiaowey@gmail.com
100015, Chaoyang District, Beijing, P.R. China

Education

  • 2022                                           
Dropout
 Interactive Telecommunications (ITP), Tisch School of the Arts,
New York University, U.S.A.

  • 2014-2017                                    
Master of Arts
Design Studies, China University of Mining & Technology, P.R.China
Dissertation: Study on the Appropriate Design of School Rain Garden Water Collection Facilities in Jiangsu Drought Region. 2017(May)

  • 2013-2014                                    
Visiting Student
Visual Arts, Media Art and Performance
University of Regina, Saskatchewan, Canada

  • 2010-2014                                   
Bachelor of Arts (GPA: 3.5840, Weight mean: 85.24)
Art Design, China University of Mining & Technology, P.R.China


Work Experience 

  • Oct. 2022- Current        
                       

Product Designer
Microsoft (CHINA) Co., Ltd., Beijing

  • Jun. 2017- Aug. 2022 (5yr, 10mos)   

            

Senior Designer
Alibaba Cloud Computing Co.Ltd., Alibaba Group Holding Limited, Beijing

T-head Chipsets Branding | Dec.2020 - Feb.2021
  1. Led a team to create the chips brand system, optimized the user experience of the official website, and performed the IoT chips virtual exhibition, within one month turnaround time overall.

2020 APSARA Conference Branding | May. - Sep.2020
  1. Managed the design group with 36 members to achieve the brand core value. Collaborated with developers and marketing managers to improve online experience and design outcomes. Deployed MVP within 5 months.
  2. Established core branding assets and conference management system (online and offline).

2019 APSARA Conference Branding | May. -Sep. 2019
  1. Led the source conception of APSARA, resulting in the brand standard for all following events.
  2. Collaborated with developers to implement non-traditional brand design by adopting AR and computational design methods.

2018 UCAN Branding | Dec. 2017 - Apr. 2018
  1. Synthesized insights into feasible design decisions, Collaborated with two groups consisting of visual and animation artists to identify, develop, and optimize the brand system.
  2. Planned and executed the UCAN digital exhibition, partnered with 5 top Chinese design universities.

Pyeongchang Olympic Sled Industry Design | Oct. - Nov. 2017
  1. Designed the memorial sled, exhibited at the USOC, to celebrate the 100-day countdown to the Pyeongchang Winter Olympics.

  • Nov. 2016-Feb. 2017 (3mos)          

Design Intern (Part-time)
Alibaba Cloud Computing Co.Ltd., Alibaba Group Holding Limited, Beijing
  • Sep. 2015-Nov. 2016 (1yr, 1mos)                           

Design Intern (Full Time)
Xiaomi Corporation, Millet Innovation Laboratory, Beijing

Scholarships and Honors

2022, TSOA Graduate Scholarship, Tisch School of the Arts, New York University, U.S.A.
2018, Extraordinary Design Contributor & Annual Top5 Design Project, Alibaba Design Committee.
2016-17, The Second Prize Scholarship of Graduate Program, China University of Mining and Technology.
2015-16, The First Prize Scholarship of Graduate Program, China University of Mining and Technology.
2014-15, The First Prize Scholarship of Graduate Program, China University of Mining and Technology.
2013, National Full Scholarship. Chinese Government Scholarship-Undergraduate Visiting Program, China Scholarship Council(CSC).
2012-14, National Fellowship. College Students' Innovative Entrepreneurial Training Program, Ministry of Education, P.R.China.
2012-13, The First Prize Scholarship of Undergraduate, China University of Mining and Technology.
2011-12, The First Prize Scholarship of Undergraduate, China University of Mining and Technology.
2010-11, The First Prize Scholarship of Undergraduate, China University of Mining and Technology.

Journal

  • Ji Xiang, Li Xiaowei. College Building Temperature Energy-saving Research. Interior Design Construction. 2017(Mar.), 136-137.
  • Li Xiaowei. Study on the Derelict Building Facade Reconstruction Under the Impact of landscape ecology. 2016 Annual Collection of Interior Design Dissertation. 2016(Oct.), 135-139.
  • Li Xiaowei. Study on building facade advertising and decorating facilities in the Han Historic District. Chinese and Overseas Architecture. 2014(Nov.), 105-109